Pitch test
Test outline
Visit the ‘Bär & Ollenrath Neuheitenschau’ in Berlin where craftsmen, manufacturers, planners, architects, and experts in the construction and housing industry meet.
Talk to craftsman and manufacturers with field engineers fitting my ICP. How do they handle service documentation, and is it a pain? How do they react to the landing page (show on tablet). Are they willing to give me their contact details?
Assumptions
- We can find a scalable, repeatable customer acquisition channel
- Current, failing service documentation processes are a severe, recurring, and unsolved pain point (hair on fire)
- The value proposition of "exact right forms" is interesting to our ICP
- The competitive space in Germany looks positive to us
Success metrics
- 15 warm leads
- 5 demos (I chose demos over ‘paying customers’ after much deliberation. Booking a demo is not as strong signal as making the sale. But since I don’t have any product to sell yet, ‘making a sale’ would require too long a time horizon).
Results
- Test failed (10 warm leads, 1 demo)
- Insights: It appears that German Field service companies are more digitized then their US & UK counterparts (this was echoed by one US based interviewee who has spent 10 years working in Germany). Three all-in-one suites, especially focused on ERP- quote - offer - invoice creation dominate the German market. These solutions also offer service documentation and are unlikely to want to offer an integration to a 3rd party tool. Although we booked 2 demo calls through this German conference, there is a high chance that the market is saturated.
Single landing page test
Background: Tools for building the websites
- Idea 1: V0 for MVP (product gifs & videos) (functional, built by Peppe)
- Idea 2: Replit for non-functional prototype (built by me in appr. 3 hrs)
- Gemini as sparring partner for website copy